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CAREER ADVICE
The jobs market is a very competitive place, and the need to market yourself has never been more important. The purpose of your CV is not to get you the job, its purpose is to get you an interview, and after the meeting to remind the person you met about you. Remember, you are not writing the CV for yourself you are writing it for a prospective employer.
How you describe, present and sell yourself will decide the outcome of the application.
Prospective employers are looking for evidence to allay their fears that you can't do the job. They will be judging your; skills, experience, track record and personality, against many other applicants. There are two main opportunities to make an impact, the CV and the interview.