Channel Marketing Manager, North America

Description

Our client is expanding their New York office and is looking for a Channel Marketing Manager to lead their marketing activity in North America. This is a new role and requires gravitas to work in conjunction with sales to deliver impactful marketing activity.

Working closely with the global marketing team you will be responsible for:

• Creating and implementing marketing strategy for North America across institutional and wholesale channels to drive sales growth
• Collaborate with the Relationship Group to develop and review sales material to ensure it is compelling and consistent with agreed positioning
• Monitor and report on North America’s competitor landscape, creating actionable insights on competitors and how to differentiate the firm’s funds
• Responsible for the North America marketing budget, including its creation and oversight

The ideal candidate will have:

• Extensive marketing experience within the investment management industry, including responsibility for strategy and budgets
• Excellent communication skills are essential, as well as a keen eye for detail and good planning and delivery capability.
• Comfortable communicating with senior management and people from all areas within the firm.
• Relationship-builder both internally and externally.
• Strong knowledge of the US (and wider Americas) regulatory environment
• Knowledge of the full marketing mix: brand management, digital marketing, investment marketing and social media.

 

“Mason Blake acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. Mason Blake is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.”