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Product Marketing Analyst

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Date Posted

12 October 2018



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Our client, a leading asset manager, is looking to recruit a Product Marketing Analyst to join their Global Marketing EMEA team, based in London.  This is the perfect opportunity for someone to create, improve and maintain the marketing collateral for one of the world’s largest investment managers.


Key responsibilities

  • Lead the formulation of product messaging and content for both UCITS and non-UCITS fund launches (approx. one fund launch per month)
  • Competitor analysis to identify features of features of differentiation,
  • Awareness of market trends to formulate the ‘the marketing story’ for each fund
  • Planning and implementing product messaging and creatives for EMEA/UK campaigns, focusing on sales materials and leveraging content across web, email and print
  • Ensuring the timely delivery of fund content and date to the Relationship team and the Digital Marketing team for fund launches
  • Assisting the Product Marketing team with improving the content, appearance and commercial appeal of existing marketing collateral
  • Attend Product Development meetings for UCITS and non-UCITS funds and launch meetings for new products

Essential requirements

  • Demonstrable and solid investment knowledge across asset classes
  • Good knowledge of retail marketing and fund categories in EMEA databases such as Morningstar, Lipper, FE, Citywire and the IA sectors in the UK
  • Relevant experience in a marketing role within asset management
  • Previous experience in the creation of fund promotional material (e.g. fund profiles, pitchbooks and other marketing collateral)
  • Strong knowledge of UCITS and local fund ranges marketing rules in the UK and Europe
  • A strong but respectful influencer with excellent communication skills

“Mason Blake acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. Mason Blake is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.”

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